Webflow’s pricing changed shape in 2026, and most “which plan do I need” advice online is still describing the old lineup. If you’re comparing plans right now, here is what actually exists today and which one fits your project without over-buying.
The three self-serve Site Plans
Webflow collapsed its old five-tier ladder (Starter, Basic, CMS, Business, Enterprise) into a simpler three-tier self-serve lineup, billed per site:
- Starter — free, webflow.io subdomain, good for a portfolio or a client mockup you’re not launching yet.
- Basic — around $15/month (billed yearly), custom domain, no CMS. This is the right tier if your site is pure marketing pages: an agency landing page, a one-page SaaS site, a personal brand page with no blog.
- Premium — around $25/month (billed yearly), and this is the big structural change: Premium now absorbs what used to be split across the CMS and Business plans. You get roughly 20,000 CMS items and 40 collections in one tier, instead of paying more to unlock Business-level CMS limits.
The practical upshot: the old advice of “start on CMS, upgrade to Business once you scale” no longer applies. There’s one content-tier decision now — do you need a CMS at all (blog, case studies, team bios, a resource library)? If yes, skip Basic entirely and go straight to Premium; trying to retrofit a CMS onto a Basic-plan site later means migrating content types, not just clicking upgrade.
Ecommerce plans
Ecommerce is priced separately from the site plans above, starting around $29/month across three tiers. The detail that trips up first-time Webflow ecommerce builders is the transaction fee on the entry Standard tier — it’s on top of whatever your payment processor (Stripe, PayPal) already charges, and it’s easy to miss until the first month of real sales lands and the margins look thinner than the pricing page implied. If you’re expecting more than a handful of orders a month, model the transaction fee against your actual order volume before committing, not just the monthly plan cost.
Platform plans (Team & Enterprise)
Above the per-site plans sits a workspace-level Platform tier aimed at agencies and in-house teams managing multiple sites: Team (around $2,500/month) and Enterprise (custom pricing, sales-negotiated). These bundle seats, shared components, and support SLAs across many sites rather than billing site-by-site. Unless you’re running client work across 10+ sites or need SSO/audit logs for a larger org, you will not need this tier — most solo builders and small teams live entirely in the Basic/Premium + Ecommerce lineup above.
Comparison table
| Plan | Price | CMS? | Best for |
|---|---|---|---|
| Starter | Free | No | Prototypes, client previews |
| Basic | ~$15/mo | No | Static marketing/landing sites |
| Premium | ~$25/mo | Yes (~20k items) | Blogs, content-heavy marketing sites |
| Ecommerce | From ~$29/mo | Yes | Online stores (check transaction fee tier) |
| Team/Enterprise | ~$2,500/mo+ | Yes | Agencies, multi-site orgs |
FAQ
Do I still need to buy a separate Workspace plan on top of a Site plan?
Workspace plans control collaborator seats and are separate from the Site plan that controls what a specific published site can do (CMS items, custom domain). A solo builder on a free Workspace plan can still publish a paid Site plan.
Can I downgrade from Premium back to Basic later?
Yes, but any CMS content (blog posts, collection items) beyond what Basic supports won’t render once you downgrade — it’s not deleted, but it goes inaccessible until you upgrade again.
Is the transaction fee negotiable?
No, it’s tied to the ecommerce tier, not something support will waive; the way to reduce it is to move to a higher ecommerce tier once volume justifies the higher base price against the lower per-order fee.
Verdict
If your site has zero blog/CMS content, Basic at ~$15/month is enough and you’re overpaying on Premium. The moment you want even a simple blog or a case-studies list, go straight to Premium — there’s no more “CMS-lite” middle tier to save a few dollars on. For stores, don’t plan your budget around the sticker price alone; run your expected order volume against the Standard tier’s transaction fee first.
